![Jesse Lafian, a fourth-year horticulture student, designed a patent-pending moisture sensor that is the centerpiece of his startup, Reservoir LLC. Lafian won UGA's Next Top Entrepreneur, with a prize of $10,000 to put toward his company.](https://secure.caes.uga.edu/news/multimedia/images/2485/JesseLafiansmall.jpg)
Ag Entreprenuer
The key to maximizing water conservation and a lush landscape is an informed use of water. University of Georgia College of Agricultural and Environmental Sciences (CAES) horticulture student Jesse Lafian developed a web-connected soil moisture sensor to help landscape management companies monitor irrigation and enable them to use water wisely.